Flying High in a Competitive Industry - Tapa dura

Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades in an industry where it is notoriously difficult to succeed consistently? This updated second edition of "Flying High in a Competitive Industry" begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries. This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets.

New Page 1Loizos Heracleous holds a Chair in Strategy at Warwick Business School. He is also an Associate Fellow of Templeton College and the Said Business School at Oxford University. He has lived and worked in Asia for eight years, in his previous post as associate professor of business policy at the National University of Singapore (NUS). Dr Heracleous earned his Ph.D. at the Judge Institute of Management Studies, University of Cambridge. He is the author of Strategy and Organization: Realizing Strategic Management, (2003, Cambridge University Press) and Discourse, Interpretation, Organization (2006, Cambridge University Press) as well as the co-author of Business Strategy in Asia: A Casebook (2004, Thomson Learning).