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Reseña del editor:
Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Biografía del autor:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
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- EditorialMcGraw-Hill Education
- Año de publicación2012
- ISBN 10 007131802X
- ISBN 13 9780071318020
- EncuadernaciónTapa blanda
- Número de páginas288
- Valoración
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Preface to Marketing Management. J. Paul Peter and James H. Donnelly
Publicado por
McGraw-Hill Higher Education
(2012)
ISBN 10: 007131802X
ISBN 13: 9780071318020
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Descripción Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.15. Nº de ref. del artículo: G007131802XI5N00
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Preface to Marketing Management
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(2012)
ISBN 10: 007131802X
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Preface to Marketing Management
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McGraw-Hill Education 16 F
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ISBN 13: 9780071318020
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Descripción Paperback. Condición: Very Good. Preface to Marketing Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780071318020
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Preface to Marketing Management
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McGraw-Hill Education 01/b /16 F
(2012)
ISBN 10: 007131802X
ISBN 13: 9780071318020
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Descripción Paperback. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780071318020
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