Fat Planet: The Obesity Trap and How We Can Escape It - Tapa blanda

"Fat Planet's authors are distinguished researchers who are masters at describing the latest scientific insights in a simple and engaging way. A must read." (Professor Pierre Chandon, Director, Sorbonne INSEAD Behavioural Lab)

"Fat Planet is a spot-on analysis of the causes of the obesity epidemic, full of fascinating and surprising research evidence demonstrating that most of us can neither recognize nor resist the forces that lead us to eat too much. A recommended read for anyone who wants to make our food environment safer for all." (Deborah A. Cohen, Senior Natural Scientist, RAND Corporation)

"A provocative and eye-opening examination of the world's obesity crisis. A must read for those wishing to understand the true causes of obesity and what we can do about it." (Hank Cardello, Senior Fellow & Director, Obesity Solutions Initiative, Hudson Institute)

Our planet is in the grip of an obesity pandemic.

More than a billion people worldwide are overweight and over 600 million are obese. We live in an obesogenic environment in which it is much easier to get fat than to stay fit. How has this come to be? Who is to blame? What can we do?

In Fat Planet, Dr David Lewis and Dr Margaret Leitch examine the social and psychological causes of the obesity pandemic in order to answer these questions. They use ground-breaking research to highlight the behaviour of corporations that relentlessly promote foods high in sugar, fat and salt, and show that these ‘junk’ foods have shockingly similar neurological effects to hard drugs. They consider the prevalence of food cues which unconsciously stimulate our desire to consume. And they debunk the myths of fad diets and slimming pills, suggesting practical, easily implemented strategies for sustainable weight loss.

The evidence is clear: our problem with obesity must be addressed or we will face catastrophic consequences. It is not too late to change.