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McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.[...]
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Records the important role played by advertising technicians, ghost writers, P. R. experts, and pollsters in the 1968 presidential campaign of Richard Nixon
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Joe McGinniss was a young Philadelphia journalist when he began to follow the team of public relations men and television specialists who created Richard Nixon's image for the American public during the presidential campaign of 1968. In 1969, with the publication of The Selling of the President, Joe McGinnis immediately became a nonfiction star of the first rank. His other books include Heroes, Going to Extremes, Fatal Vision, Cruel Doubt, and a novel, The Dream Team. He lives in Williamstown, Massachusetts.
Joe McGinniss was a young Philadelphia journalist when he began to follow the team of public relations men and television specialists who created Richard Nixon's image for the American public during the presidential campaign of 1968. In 1969, with the publication of The Selling of the President, Joe McGinnis immediately became a nonfiction star of the first rank. His other books includeHeroes, Going to Extremes, Fatal Vision, Cruel Doubt, and a novel,The Dream Team. He lives in Williamstown, Massachusetts.
Joe McGinniss was a young Philadelphia journalist when he began to follow the team of public relations men and television specialists who created Richard Nixon's image for the American public during the presidential campaign of 1968. In 1969, with the publication of The Selling of the President, Joe McGinnis immediately became a nonfiction star of the first rank. His other books includeHeroes, Going to Extremes, Fatal Vision, Cruel Doubt, and a novel,The Dream Team. He lives in Williamstown, Massachusetts.
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- EditorialPenguin Publishing Group
- Año de publicación1988
- ISBN 10 0140112405
- ISBN 13 9780140112405
- EncuadernaciónRústica
- Número de páginas272
- Valoración
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The Selling of the President: The Classical Account of the Packaging of a Candidate by McGinniss, Joe [Paperback ]
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(1988)
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The Selling of the President: The Classical Account of the Packaging of a Candidate
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The Selling of the President (Paperback or Softback)
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The Selling of the President: The Classical Account of the Packaging of a Candidate
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The Selling of the President: The Classical Account of the Packaging of a Candidate
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Selling of the President
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(1988)
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The Selling of the President: The Classical Account of the Packaging of a Candidate
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(1988)
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ISBN 13: 9780140112405
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The Selling of the President (Paperback)
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Descripción Paperback. Condición: new. Paperback. What makes you cast your ballot?A Presidential candidate or a good campaign?How he stands on the issues or how he stands up to the camera?The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politickingand how that script came to be. It introduces:Harry Treleaven, the first adman to suggest that issues bore voters, that image is what countsRoger Ailes, a PR man who coordinated the TV presentations that delivered the productFrank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a PresidentAnd the candidate, Richard Nixon himselfa politician running on television for the highest office in the landIn his introduction, Joe McGinniss discusses whyunfortunatelyhis classic book is as pertinent today to understanding our political culture as it was the year it was published. McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780140112405
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The Selling of the President: The Classical Account of the Packaging of a Candidate
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ISBN 13: 9780140112405
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Descripción Paperback. Condición: new. Buy for Great customer experience. Nº de ref. del artículo: GoldenDragon0140112405
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The Selling of the President: The Classical Account of the Packaging of a Candidate
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(1988)
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ISBN 13: 9780140112405
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