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Book by Hoskins Colin McFadyen Stuart Finn Adam
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Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business.
The industry is highly significant, economically and culturally and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? Why does the US dominate? This bookprovides a systematic and structured economic explanation of how the global markets for television and films operate, and the implications for public policy and business strategy. By explaining the economic and cultural characteristics relevant to trade, the reader is provided with the tools necessary to evaluate international communication issues. The book stresses the uniqueness of cultural products and develops the argument that the economic and cultural development approaches to cultural issues can be largely reconciled.
The authors point out that the mainstream economics approach has been under-represented in communications and explains to a very great extent the underlying reasons for the prevalence of American based media across the world.
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The industry is highly significant, economically and culturally and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? Why does the US dominate? This bookprovides a systematic and structured economic explanation of how the global markets for television and films operate, and the implications for public policy and business strategy. By explaining the economic and cultural characteristics relevant to trade, the reader is provided with the tools necessary to evaluate international communication issues. The book stresses the uniqueness of cultural products and develops the argument that the economic and cultural development approaches to cultural issues can be largely reconciled.
The authors point out that the mainstream economics approach has been under-represented in communications and explains to a very great extent the underlying reasons for the prevalence of American based media across the world.
Colin Hoskins is Professor in the Faculty of Business at the University of Alberta, Canada Stuart McFadyen is Professor in the Faculty of Business at the University of Alberta, Canada Adam Finn is the R. K. Banister Professor of Business in the Faculty of Business at the University of Alberta, Canada
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- EditorialOxford University Press, USA
- Año de publicación1998
- ISBN 10 0198711476
- ISBN 13 9780198711476
- EncuadernaciónTapa blanda
- Número de páginas188
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Global Television and Film : An Introduction to the Economics of the Business
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Global Television and Film: An Introduction to the Economics of the Business
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Global Television and Film: An Introduction to the Economics of the Business
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Descripción Paperback. Condición: new. Paperback. Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. The industry is highly significant, economically and culturally and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? Why does the US dominate? This book provides a systematic and structured economic explanation ofhow the global markets for television and films operate, and the implications for public policy and business strategy. By explaining the economic and cultural characteristics relevant to trade, the reader is provided with thetools necessary to evaluate international communication issues. The book stresses the uniqueness of cultural products and develops the argument that the economic and cultural development approaches to cultural issues can be largely reconciled. The authors point out that the mainstream economics approach has been under-represented in communications and explains to a very great extent the underlying reasons for the prevalence of American based media across the world. Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. It explains how these global media markets operate taking into account the unique nature of cultural products and the consequences for public policy and business strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780198711476
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Global Television and Film : An Introduction to the Economics of the Business
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(1998)
ISBN 10: 0198711476
ISBN 13: 9780198711476
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Global Television and Film: An Introduction to the Economics of the Business
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ISBN 13: 9780198711476
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