The New Rules of Retail: Competing in the World's Toughest Marketplace - Tapa dura

'The New Rules of Retail is powerful and thought provoking...great insight into our business and perceptiveness regarding its challenges...' - Michael Gould, Chairman and CEO, Bloomingdales  
 
'Our industry needs someone to develop new thoughts and concepts that will be a guide for future successes. (The authors') background, experience, expertise, and interest...make for a thoughtful and useful book.' - Burton M. Tansky, President and CEO, The Neiman Marcus Group  
 
'There is not a more crucial time to assess the current retail model and explore creative alternatives in driving the success then there is today...a credible insider in our industry.' - Kenneth Cole

'...a thoughtful analysis...'  - The Financial Times

Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain.   Some of the authors' key insights and predictions include:   * The collapse of the traditional retail/wholesale business model: The more enlightened retailers and wholesalers understand they must own and control the creation, distribution and presentation of their value, directly to the consumer. * Internet retailers such as Amazon, must ultimately  open bricks and mortar stores: In an over-competed marketplace, preemptive distribution of value to precisely where and how the consumer wants it is vital, meaning that retailers and wholesalers must utilize all available distribution platforms, as well as create new distribution ideas. * Successful control of the total value chain is the key driver of economic success: Control does not necessarily mean ownership, as in complete vertical integration. Rather, it means that one must gain dominant control over all its functions as companies like Wal-Mart and Ralph Lauren, who don't own, but certainly control, their total value chains, demonstrate. * The imperative to control the value chain will favor those who own production: An increasing number of U.S. brands, wholesalers and retailers, will be acquired by Chinese manufacturers and other emerging countries who can produce consumer goods at a low cost.