Descripci�n Condici�n: New. New! This book is in the same immaculate condition as when it was published. N� de ref. del art�culo: 353-0231197527-new

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One Up: Creativity, Competition, and the Global Business of Video Games (Hardback or Cased Book)

Van Dreunen, Joost

Publicado por Columbia Business School Publishing 10/6/2020 (2020)

ISBN 10: 0231197527 ISBN 13: 9780231197526

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Descripci�n Hardback or Cased Book. Condici�n: New. One Up: Creativity, Competition, and the Global Business of Video Games 1.2. Book. N� de ref. del art�culo: BBS-9780231197526

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One Up: Creativity, Competition, and the Global Business of Video Games

van Dreunen, Joost

Publicado por Columbia Business School Publishing (2020)

ISBN 10: 0231197527 ISBN 13: 9780231197526

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Ergodebooks
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Descripci�n Hardcover. Condici�n: new. What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pok�mon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment?One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment. N� de ref. del art�culo: DADAX0231197527

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One Up: Creativity, Competition, and the Global Business of Video Games

Columbia Business School Publishing

Publicado por Columbia Business School Publishing (2020)

ISBN 10: 0231197527 ISBN 13: 9780231197526

Nuevo Tapa dura Cantidad disponible: > 20

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Lakeside Books
(Benton Harbor, MI, Estados Unidos de America)

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Descripci�n Condici�n: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. N� de ref. del art�culo: OTF-S-9780231197526

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