The Future of Marketing: Practical Strategies for Marketers in the Post-Internet Age (Financial Times Series) - Tapa blanda

"Cor's vision is clear and unambiguous. In a shifting, evolving economy where the customer has the upper hand, an organization's success or failure will depend largely on the strength of its customer-centric vision and the strategies that flow from that vision. This book will help you walk the winding path to success without getting lost along the way." Don Peppers & Martha Rogers, Ph.D., authors of The One to One Manager

The world of mass marketing is dead. Consumers in once captive markets are now free to roam the world looking for a better deal. For them broadcast doesn't work - you have to send them a message tailored to their needs; better yet, ask them a question. Is your marketing strategy keeping up with these recent social and technological changes? Consumers have changed the way they think forever. Are you ready for your customers having a greater sense of empowerment and higher expectations? This book will help you wrestle with the ever-growing demands of the technology-empowered customer. It will give you a solution to work towards, explain what has happened (in terms of strategy, the internet and marketing), where you stand and how you can gain a competitive advantage."We recommend The Future of Marketing to you as a virtual roadmap for the future of business." Don Peppers & Martha Rogers, Ph.D., authors of The One to One Manager