Competing for Advantage - Tapa blanda

This text summarizes strategic management research and practice, using examples from 2003 and a straightforward style to make it accessible to both experienced practitioners and new managers. The authors connect theory to practice, illustrating the process and tools used in strategic analysis and implementation to create a sustainable competitive advantage. Further, the text examines the critical issues of the 2003 business environment including chapters on both strategic leadership and corporate governance.

R. Duane Ireland is a Professor of Management Systems and holds the W. David Robbins Chair in Strategic Management at the Robins School of Business, University of Richmond.