Book by Lamb Charles W Hair Joseph F McDaniel Carl
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Críticas:
The test bank is exactly what I prefer. You provide a good mixture of questions in regard to straight definitions vs. application questions, and diversity in True/False, Multiple Choice, and Short Answer. Your test bank is one of the better collections of questions I have seen in a while.
Reseña del editor:
Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of Marketing, 4e, is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package and companion Web site.
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- EditorialSouth-Western
- Año de publicación2004
- ISBN 10 0324282923
- ISBN 13 9780324282924
- EncuadernaciónTapa blanda
- Número de páginas600
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Valoración
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3,03
31 calificaciones proporcionadas por
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