Learning and Memory - Tapa dura

Without losing sight of each field's historical development, they provide modern bridges by which students can observe the cognitive underpinnings of animal learning and the descendants of associationism currently under scrutiny by human memory psychologists-in short, a state-of-the-art presentation that makes clear the commonalities (and contrasts) of human and animal research. Learning and Memory includes the most recent findings in the fields: the study of choice, operant behavior and economics, behavior theory and memory, implicit memory and unconscious memory, connectionism, concepts and generic memory, and networks of memories. In presenting these latest findings, the authors develop selective lines of research rather than merely listing research finding after research finding. This approach not only clearly shows students which findings support (or do nor support) hypotheses, but it also gives students a firm sense of how experiments are conducted, and science developed. In addition, a unique chapter, Chapter 14, "Memory and the Decision-Making of Everyday Life," concludes the book. Drawing from the previous chapters, it explains how normal memory processes lead to the heuristics and strategies that guide our everyday thinking. Taking up heuristics, representativeness, covariation detection, and schema-based reasoning, including animal and human research, this chapter provides even more integration of the fields.

Daniel Reisberg is The Patricia and Clifford Lunneborg Professor of Psychology at Reed College in Portland, Oregon. Professor Reisberg's research has focused on the nature of mental imagery as well as on people's ability to remember emotionally significant events. He has served on the editorial boards of many cognitive psychology journals, and is the editor of the Oxford Handbook of Cognitive Psychology. Reisberg also consults extensively with law enforcement and the justice system, and is the author of The Science of Perception and Memory: A Pragmatic Guide for the Justice System. Barry Schwartz is Dorwin Cartwright Professor of Social Theory and Social Action in the psychology department at Swarthmore College. Schwartz has published widely in scholarly journals in the field of learning and motivation. In addition, he is the author of Behaviorism, Science, and Human Nature (with Hugh Lacey), The Battle for Human Nature, and The Costs of Living.