"Sinopsis" puede pertenecer a otra edición de este libro.
The third edition offers new material and a new organising framework, whilst continuing to provide both an introduction and an authoritative guide to advertising theory and practice. It is shaped to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students - as well as taking account of some of the most recent academic work in the field, and, of course, contemporary advertising innovations.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Descripción Condición: New. pp. 264 3rd Edition. Nº de ref. del artículo: 26494064
Descripción Condición: New. pp. 264 This item is printed on demand. Nº de ref. del artículo: 7353903
Descripción Condición: New. Book is in NEW condition. 1.15. Nº de ref. del artículo: 0415423112-2-1