ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports - Tapa dura

"Any sports fanatic can appreciate what ESPN has done for sports viewing. ESPN: The Company provides keen insights into the business plan, leadership, and passion that dramatically changed the scope of sports television."
—T. Boone Pickens, legendary entrepreneur and 2008 National Football Foundation Distinguished American Award winner

"The enormous success of ESPN did not happen by chance. The story and lessons of the powerful vision, decision-making, leadership, and corporate culture are all captured in Dr. Smith's very compelling book. Truly a must-read!"
—Mike Krzyzewski, "Coach K," head basketball coach, Duke University and Gold Medal Winning United States Olympic Team, 2008, author of several bestselling books, including The Gold Standard: Building a World-Class Team

"ESPN The Company is a winner! It's a wildly entertaining book that teaches the fundamentals of the game better than any business book on the market. If you want to know how to build a successful franchise and how to keep loyal fans coming back day after day, you have to read this book."
—Jim Kouzes, award-winning coauthor of the bestselling book, The Leadership Challenge, The Dean's Executive Professor of Leadership, Santa Clara University

"This book is for anyone who ever wondered how ESPN created, nurtured, battled, and branded what has become the worldwide leader in sports. Dr. Smith, a leading expert himself, shares the secrets of ESPN's success and presents the game plan for how, as he says, 'to think like an incumbent, act like a challenger.' "
—Lesley Visser, award-winning sportscaster and the first and only woman enshrined into the Pro Football Hall of Fame

"When Michael Eisner presciently called ESPN 'the crown jewel of ABC,' he may just as well have been referring to Dr. Anthony F. Smith. Amidst the multitudes of management consultants out there, Tony is one of the precious few able to cut through the clutter and platitudes to deliver smart, strategic, and practical advice about leadership and organizational performance."
—James M. Citrin, Senior Director, Spencer Stuart, author of several bestselling books, including The Dynamic Path