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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) - Tapa blanda
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"A craftsman's handbook on the inside art of drafting a questionnaire." www.getabstract.com "Effectively illustrates the importance of the questionnaire as a decision-making tool... A useful reference for those in the market research industry and a comprehensive introduction for those interested in mastering the intricacies of questionnaire development. This highly informative volume would also serve as a valuable companion for advanced undergraduate and graduate students alike." Choice Magazine "Provides students and practitioners of market research with general rules and principles to be used in creating a questionnaire." Journal of Economic Literature
Reseña del editor:
If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business.
Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you.
Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialKogan Page
- Año de publicación2008
- ISBN 10 0749450282
- ISBN 13 9780749450281
- EncuadernaciónTapa blanda
- Número de edición2
- Número de páginas320
- Valoración
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Publicado por
Kogan Page, Limited
(2008)
ISBN 10: 0749450282
ISBN 13: 9780749450281
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Descripción Condición: Good. 2nd. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 818961-6
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Publicado por
Kogan Page
(2008)
ISBN 10: 0749450282
ISBN 13: 9780749450281
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Descripción Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.3. Nº de ref. del artículo: G0749450282I3N00
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Publicado por
Kogan Page
(2008)
ISBN 10: 0749450282
ISBN 13: 9780749450281
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Tapa blanda
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Descripción Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 12-0749450282-G
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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ISBN 10: 0749450282
ISBN 13: 9780749450281
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Descripción Paperback. Condición: Very Good. Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749450281
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Publicado por
Kogan Page
(2008)
ISBN 10: 0749450282
ISBN 13: 9780749450281
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Paperback
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Descripción Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002905392
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Publicado por
Kogan Page
(2008)
ISBN 10: 0749450282
ISBN 13: 9780749450281
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Paperback
Cantidad disponible: 1
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Descripción Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Nº de ref. del artículo: GOR013031364
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Publicado por
- -
(2008)
ISBN 10: 0749450282
ISBN 13: 9780749450281
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Paperback
Cantidad disponible: 2
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Valoración
Descripción Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780749450281
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Publicado por
Kogan Page, Limited
(2008)
ISBN 10: 0749450282
ISBN 13: 9780749450281
Antiguo o usado
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Descripción Condición: Good. 2nd. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 818961-6
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Publicado por
Kogan Page, Limited
(2008)
ISBN 10: 0749450282
ISBN 13: 9780749450281
Antiguo o usado
Tapa blanda
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Descripción Condición: Good. 2nd. Ships from the UK. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 18202719-6
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Publicado por
Kogan Page
(2008)
ISBN 10: 0749450282
ISBN 13: 9780749450281
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Descripción Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780749450281. Nº de ref. del artículo: 8724348
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