Sales Scripts That Sell. - Tapa blanda

Whatever the scenario, effective salespeople know how to immediately establish customer rapport, build trust and self-confidence, overcome resistance and objections -- and win sales. Completely updated with all new material, Sales Scripts That Sell puts the most powerful selling scripts at readers’ fingertips, providing solutions for a wide range of sales situations.

An all-in-one training manual for every level of experience, the book is arranged by selling activity, including:

• Prospecting
• Controlling the sale
• Countering objections
• Handling stalls
• Closing
• Getting referrals.

Complete with new scripts for e-mail and voicemail, this go-anywhere, easy-reference guide ensures that the language salespeople use is positive, effective, and on target. The book contains motivational introductions, warm-up exercises, memory joggers, and even "stage directions," with instructions on use and delivery. Proven, practical, and all new, this is a must-have book for sales professionals everywhere.

Teri Kwal Gamble and Michael W. Gamble both earned PhDs in communication from New York University. They are full professors of communication and award-winning teachers, with Teri at the College of New Rochelle and Michael at the New York Institute of Technology in Manhattan. As co-founders of Interact Training Systems, a communication consulting fi rm, they have conducted seminars, workshops, and short courses for numerous business and professional organizations across the United States. The Gambles are co-authors of several textbooks and training systems, including Public Speaking in the Age of Diversity; Interpersonal Communication in Theory, Practice and Context; and Literature Alive! Their trade books include Sales Scripts That Sell, Phone Power, and The Answer Book. Teri and Michael live in New Jersey and spend much of their time exploring how and why communication works. Their personal favorite communicators are their childrentheir son, Matthew Jon, who has his doctorate in biochemistry and is now a scientist, and their daughter, Lindsay Michele, who received her MBA in marketing, ran the New York City Marathon, teaches this course, and works in real estate.