Topics covered are:
Working with business partners
Picking the right legal entity
Increasing profits
Getting your business ready to sell
How to advertise
budgets and quotas
change management
small business tax issues
This book is for small business owners and executives. To build a profitable business, the key is to make smart decisions at the start to set yourself up for success. Most businesses, at some point in their trajectory, hit rough spots. It can’t all be smooth sailing. The question then becomes how do you as a business owner handle that challenge? Far too many business owners dig themselves deeper by either ignoring the problems or running after trendy solutions to solve the problems. Both of those options are expensive and often futile. Success is a series of simple concepts: set the building blocks in place, create a model based on the mathematics of profit, and keep your focus. Now that you have picked up this book, you are halfway to the finish line. The title is a critical setup. If you already know somehow, somewhere that you need to change how you run your business, that’s a good sign. You are in the right frame of mind to hear what I discuss in these pages. This is a book about tactics. It’s a book about steps to take, partnerships to pursue, and plans to make. It’s as concrete as I can make it. Approach your business with a focus on profits and a devotion to the simple, and success will follow. I know. I’ve done it.
"Sobre este título" puede pertenecer a otra edición de este libro.
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