Marketing in the groundswell (Economia e discipline aziendali) - Tapa dura

Bernoff, Josh; Li Charlene

3,63

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9781422129807: Marketing in the groundswell (Economia e discipline aziendali)

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ISBN 10: 1422129802 ISBN 13: 9781422129807

Editorial: McGraw-Hill Education, 2009

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Rese�a del editor:

“Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies.” So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers needs to know.

The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit.

In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to yourcompany’s advantage.

Biograf�a del autor:

Josh Bernoff, a vice president and principal analyst at Forrester Research, is one of America’s most frequently quoted research analysts.

Charlene Li, formerly of Forrester Research, is an independent thought leader and founder of the Altimeter Group.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

EditorialMcGraw-Hill Education
A�o de publicaci�n2009
ISBN 10 1422129802
ISBN 13 9781422129807
Encuadernaci�nTapa dura
N�mero de p�ginas144
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  106 calificaciones proporcionadas por Goodreads

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Marketing in the Groundswell Format: Hardcover

Li, Charlene/ Bernoff, Josh

Publicado por Harvard Business Review Press (2009)

ISBN 10: 1422129802 ISBN 13: 9781422129807

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Marketing in the Groundswell by Li, Charlene, Bernoff, Josh [Hardcover ]

"Li, Charlene", "Bernoff, Josh"

Publicado por Harvard Business Review Press (2009)

ISBN 10: 1422129802 ISBN 13: 9781422129807

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Marketing in the Groundswell

Li, Charlene; Bernoff, Josh

Publicado por Harvard Business Review Press (2009)

ISBN 10: 1422129802 ISBN 13: 9781422129807

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Marketing in the Groundswell (Hardcover)

Charlene Li

Publicado por Harvard Business Review Press, Boston (2009)

ISBN 10: 1422129802 ISBN 13: 9781422129807

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Descripci�n Hardcover. Condici�n: new. Hardcover. Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers' needs to know. The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they workno matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage. Marketing in the Groundswell Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de ref. del art�culo: 9781422129807

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Marketing in the Groundswell

Li, Charlene; Bernoff, Josh

Publicado por Harvard Business Review Press (2009)

ISBN 10: 1422129802 ISBN 13: 9781422129807

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Marketing in the Groundswell

Li, Charlene/ Bernoff, Josh

Publicado por Harvard Business School Pr (2009)

ISBN 10: 1422129802 ISBN 13: 9781422129807

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Descripci�n Hardcover. Condici�n: Brand New. 131 pages. 7.20x4.80x0.80 inches. In Stock. N� de ref. del art�culo: __1422129802

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Marketing in the Groundswell

Charlene Li

Publicado por Harvard Business Review Press (2009)

ISBN 10: 1422129802 ISBN 13: 9781422129807

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Descripci�n Hardback. Condici�n: New. New copy - Usually dispatched within 4 working days. Marketing in the Groundswell. N� de ref. del art�culo: B9781422129807

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