The answer is social technology. In this book, two of Gartner's lead analysts share their experience working with more than 300 companies who have successfully used social technologies to collect, and capitalize on, the wisdom of their employees.
This book focuses on the business and management use of social media, not on the technologies themselves. It teaches leaders how to produce predictable business results using collaboration tools, and how to focus on desired results while freeing employees to create their own roadmaps.
Where other books have described social technology trends, and how companies are beginning to use Facebook, wikis and collaborative software to connect employees to each other, this book takes the crucial next step and provides a prescriptive framework of 6 core principles that will help business leaders facilitate and capitalize on the new environment and its resources. Those principles are:
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Descripción Hardcover. Condición: new. Hardcover. As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how?In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to fosterand capitalize oncustomers and employees collective efforts.But the new social technology landscape isnt about the technology. Its about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results: Vision: defining a compelling vision of progress toward a highly collaborative organization. Strategy: taking community collaboration from risky and random success to measurable business value. Purpose: rallying people around a clear purpose, not just providing technology. Launch: creating a collaborative environment and gaining adoption. Guide: participating in and influencing communities without stifling collaboration. Adapt: responding creatively to change in order to better support community collaboration.The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage. As a leader it's your job to get the most talent, energy, knowledge and innovation out of your employees. But how do you tap into that collective intelligence? This book focuses on the business and management use of social media, not on the technologies themselves. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781422172360