The Power of Moments: Why Certain Experiences Have Extraordinary Impact - Tapa dura

"A sincere introduction to how readers can shape and improve the peaks in their own experiences. Infused with positivity and enthusiasm.... Readers hungry for a bigger slice of life will find this book valuable. Heuristic advice and life-affirming direction form a gratifying combination in this motivational handbook."--Kirkus

"This terrific book is bursting with practical insights and memorable stories on every page. It's as relevant to product designers and meeting planners as it is to teachers and parents. I've already put many of its novel suggestions to work. Don't miss it."--Eric Ries, author of bestselling author of The Lean Startup, The Startup Way

"The most interesting, immediately actionable book I've read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine."--Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg

"Flat out amazing."--Jake Knapp, New York Times bestselling author of Sprint

"I read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched--I'm recommending it to everyone I know!"--Angela Duckworth, New York Times bestselling author of Grit

"Chip Heath of Stanford and Dan Heath of Duke argue persuasively that any organization that creates peak moments--for its customers, its employees, or its students--will enjoy benefits that range from fanatical loyalty to revenue growth. In this entertaining and informative read, they explain just how to create those moments and how to turn them into a competitive advantage."--BizEd

"The Power of Moments packages together countless hours of research and interviews, as well as dozens of illustrative examples, in digestible, accessible, and entertaining prose....Moments offers something for everyone--medical practitioners rethinking the patient experience, corporate leaders re-imagining staff engagement, small businesses looking to differentiate themselves, teachers crafting more memorable lessons. Like Switch and Made to Stick, two of the authors' previous books, The Power of Moments is particularly useful for the social sector, in which change agents face daunting challenges in the fight for social justice, economic equality, and environmental protection. All those desperate for blueprints for creating the extraordinary should read this book."--Stanford Social Innovation Review

'Chip and Dan are amazing and impactful story tellers. In The Power of Moments, they are able to use stories to display a powerful truth, that we can be more impactful as leaders and as people by recognizing and creating more "moments". At Virgin Atlantic, helping our people create [such] amazing moments for each other and for our customers is a nice new way of articulating an underlying goal of great leadership. This book truly frames that thinking in an easy to understand and engaging way. Perhaps even more importantly, I can see many similar opportunities in my life as a husband, father and member of a community.'--Craig Kreeger, CEO of Virgin Atlantic

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.

Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)

Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.