Jumping the Curve: Innovation and Strategic Choice in an Age of Transition (Jossey-Bass management series) - Tapa dura

"If I were to recommAnd that my managers read just one business book this year, Jumping the Curve would be it. The authors' historical analysis offers a fresh perspective on the challenges facing business today. And for anyone who wants to stay on the cutting edge, their insights on innovation and their advice on how to "look a customer ahead" show exactly what needs to be done on Monday morning." --Charles R. Schwab, chairman and CEO, The Charles Shwab Corporation "A must read. Captures the guiding principles that drive business success: an orientation toward creative vigilance, an understanding of the need for unified consistency, and most importantly, a realization that customers define satisfaction." --Paul J. Orfalea, founder and chairperson, Kinko's Copy Centers "A great guidebook for those who have discovered that the world has changed overnight. The recommAndation to build the organization around the software and the software around the customer provides insights every manager should ponder." --Paul Saffo, director, Institute for the Future

Providing strategic tactics for handling change and preparing for the future, a management guide details the many things that businesses can learn from past trends, stressing the importance of future-oriented thinking and customer-driven innovations. IP.