Successful Fund Raising for Higher Education: The Advancement of Learning (ACE/Praeger Series on Higher Education) - Tapa dura

Contains practical advice and innnovative ideas gleaned from examples of effective fund raising at various American educational institutions ... this small volume is a viable resource for anyone contemplating an advancement career in higher education. This volume should be read by anyone in higher education and is mandatory for a reference section in any academic library.--Journal of Academic Librarianship

Successful Fund Raising is a compilation of essays by university presidents and chief advancement officers who share their fundraising successes and demonstrate the importance of a team effort among the campus chief executive officer, the trustees, and the senior staff officer in charge of the advancement program. The authors discuss how the advancement function is integrated into an institution's ongoing planning process, as well as the respective roles and responsibilities of key players in this process. The contributing authors also share specific information about their advancement programs, including their goals, strategies, and tactics. The successful programs covered in this book will serve as valuable models for institutions that are developing and refining their own funding activities.