Brochures : making a strong impression: 85 Strategies for Message-Driven Design (Creative Solutions S.) - Tapa blanda

Features 85 unique brochures whose graphic concepts set them apart from others ; information on the challenges, process, and final results in a quick-hit and accessible format ; eight brochure makeovers with dramatic before-and-after photos. Brochures, while among the most common jobs a designer can tackle, are often the most difficult. This book takes an indepth look at a collection of 85 brochures that proved to be more difficult than most to nail down-ones that have truly pushed designers' creativity and forced them to reach deep inside for the right solution. Each brochure is examined from the initial design challenge through the brainstorming and creative process, and finally, to the result. Packed with photos showing the brochures' covers and interiors, this book gives the reader enough information to thoroughly understand the project, while being succinct enough for a reader to access the stories and tips to process them quickly. Author Jenny Sullivan also investigates the dramatic before-and-after makeovers of eight unique brochure redesign projects.

Jenny Sullivan is a Senior Editor of design at Hanley Wood Magazine and a seasoned graphic design writer for HOW, I.D., The Artist's Magazine and other consumer and trade publications. She lives in Vancouver, USA.