To Sell Is Human: The Surprising Truth About Moving Others

"Full of aha! moments . . . timely, original, throughly engaging, deeply humane."
--strategy + business

"A fresh look at the art and science of sales using a mix of social science, survey research and stories."
--Dan Schawbel, Forbes.com

"Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment."
--Bloomberg

"Excellent...radical, surprising, and undeniably true."
--Harvard Business Review Blog

"Pink has penned a modern day How to Win Friends and Influence People... To Sell Is Human is chock full of stories, social science, and surprises...All leaders--at least those who want to 'move' people--should own this book."
--Training and Development magazine

"Vastly entertaining and informative."
--Phil Johnson, Forbes.com

"Pink is one of our smartest thinkers about the interaction of work, psychology and society."
--Worth

"A roadmap to help the rest of us guide our own pitches."
--Chicago Tribune

"Like discovering your favorite professor in a box...packed with information, reasons to care about his message, how and why to execute his suggestions, and it's all accentuated with meaningful examples... this book deserves a good, long look."
--Publishers Weekly (starred review)

"An engaging blend of interviews, research and observations by [this] incisive author"
--The Globe and Mail

The best-selling author of Drive explores the power of selling while arguing that everyone, including non-professional salespeople, engages in persuasive or "moving" behaviors, in a guide that counsels readers on how to navigate powerful economic changes while building modern negotiating skills. Simultaneous.