We're all selling something every day, whether at work or closer to home. But with advanced technology and mass competition, it's never been harder to capture people's attention. That's why we need to develop our sales mind: mastering our innate selling skills will help us cut through the noise in any situation.
Drawing on the wisdom of psychology, mindfulness and cultural history, as well as a lifetime in sales, Helen Kensett has created 48 beautifully illustrated tools to help you:
- become more focused, and develop a more mindful approach
- gather crucial knowledge about your buyer, market and what you're selling
- identify and communicate clearly the key aspects of your pitch
- up your creativity, generate the best ideas and close the deal.
From quick tricks for getting focused to simple skills like writing killer emails, Sales Mind is full of practical tools, real world tips and psychological insights to help you improve your selling at every step.
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Descripción Condición: New. Brand New. Nº de ref. del artículo: 9781781256312
Descripción Hardcover. Condición: new. Nº de ref. del artículo: 9781781256312
Descripción Hardcover. Condición: new. Hardcover. Selling is tough. Salespeople today face multiple challenges: mass competition, the race against technology, buyers blind to outdated techniques, to name but a few. It's clear that selling has evolved - and salespeople have to change too. Smart sellers need to take a psychological step up: the winners will be the ones with a finely tuned sales mind.A sales mind uses an innate range of mental skills which are at everyone's disposal: the ability to see, to think and to improve. Drawing on the wisdom of psychology, philosophy and cultural history, Sales Mind ooks at how best to develop, master and use these critical skills.Author Helen Kensett has used her lifelong sales experience to develop forty-eight visually-led sales tools to take you through the essential stages of great selling and to help develop the skills and techniques needed to close a sale. Starting with getting into the right frame of mind, through identifying and understanding a buyer's goals to practicalities such as writing a killer email subject line or creating an engaging story, each of the visuals is a practical tool designed to make you think again and take a fresh look at any situation where you need to make a pitch. 48 tools, tips and psychological insights to help you step up your selling. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781781256312