Apex: Hides the Hurt - Tapa blanda

'Apex is highly imaginative and comic. It's also by far [Whitehead's] tightest novel, its pace and language both breezy and exacting, with sharp insights sneaking up throughout the story' --The Financial Times

'A smart tale about who we are under our labels' --Newsweek

'Cultural insight, conceptual ingenuity and cutting-edge humor distinguish the third novel by a New York writer who never fails to engage and intrigue.' --Kirkus Review

A 'nomenclature consultant' - an expert on naming the most disparate things, from antidepressants to cars, and spoons to plasters - is summoned by the city authorities of Winthrop to decide on its new name. Lucky Aberdeen, the millionaire software entrepreneur, wants the name changed to something that will reflect the town's capitalist aspirations; Albie Winthrop, eccentric son of the town's aristocracy, thinks Winthrop is a perfectly appropriate name and can't imagine what the fuss is all about; and Regina Goode, the Mayor, a descendant of the black settlers who founded the town, has her own secret agenda for what the name should be. What name will our limping word-catcher finally choose, thus deciding the future of the whole town and population?