Descripci�n Taschenbuch. Condici�n: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Herm�s, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test� taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and lookat luxury from a new angle. 192 pp. Englisch. N� de ref. del art�culo: 9783030100759

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Designing Luxury Brands: The Science of Pleasing Customers' Senses (Management for Professionals)

Derval, Diana

Publicado por Springer (2019)

ISBN 10: 3030100758 ISBN 13: 9783030100759

Nuevo Tapa blanda Cantidad disponible: 1

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GF Books, Inc.
(Hawthorne, CA, Estados Unidos de America)

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Descripci�n Condici�n: New. Book is in NEW condition. 0.67. N� de ref. del art�culo: 3030100758-2-1

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Designing Luxury Brands: The Science of Pleasing Customers Senses

Derval, Diana

Publicado por Springer (2019)

ISBN 10: 3030100758 ISBN 13: 9783030100759

Nuevo Tapa blanda Cantidad disponible: 15

Librería:

Kennys Bookshop and Art Galleries Ltd.
(Galway, GY, Irlanda)

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Descripci�n Condici�n: New. 2019. Paperback. . . . . . N� de ref. del art�culo: V9783030100759

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Designing Luxury Brands : The Science of Pleasing Customers� Senses

Diana Derval

Publicado por Springer International Publishing (2019)

ISBN 10: 3030100758 ISBN 13: 9783030100759

Nuevo Taschenbuch Cantidad disponible: 1

Librería:

AHA-BUCH GmbH
(Einbeck, Alemania)

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Descripci�n Taschenbuch. Condici�n: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Herm�s, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test� taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and lookat luxury from a new angle. N� de ref. del art�culo: 9783030100759

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