Industry Immersion Learning: Real-Life Industry Case-Studies in Biotechnology and Business - Tapa dura

How to Create and Conduct Real-Life Reusable Case Studies with Industry Employer Alliances and Projects Written and Endorsed by Science and Business Professionals in the Research Triangle Park in North Carolina, USA. Many students and university teachers are unfamiliar with the industry environment. Case studies developed in collaboration with working professionals can help students and professors bridge the gap between universities and industry. This book provides guidance on how to approach industry professionals and create educational alliances. The strategy of establishing contact with industry employers and the process of developing and teaching case-studies are described. Among the case-studies are examples of how to identify biomarkers and new drugs simultaneously, prioritize and develop products in compliance with rules and regulations, commercialize products and protect and manage the intellectual property, optimize processes and technologies for manufacturing, and minimize human errors in production.

Students are often surprised about the differences between the university and industry work environments when adjusting to their first job in the biotech and pharmaceutical industry. This book aims to facilitate the transition by describing educational alliances with industry and presenting real-life study cases that span a broad range of important topics. Amongst these are examples of innovation, management or optimization of products, processes, and intellectual property.

Few textbooks are available containing fore-front training for students aiming to work in industry and instruction to bridge the gap between universities and industry. This book is ideal for professional science and MBA students, as well as university teachers and industry professionals.

For most chapters web presentations can be found at www.wiley-vch.de/supplements