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Publicado por -, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: AwesomeBooks, Wallingford, Reino Unido
Libro
Hardcover. Condición: Very Good. Powers of Persuasion: The Inside Story of British Advertising: 1951-2000 This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Publicado por Oxford University Press, United Kingdom, Oxford, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por - -, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: Bahamut Media, Reading, Reino Unido
Libro
Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Publicado por Oxford University Press, Incorporated, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Libro Original o primera edición
Condición: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Publicado por OUP Oxford, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: Greener Books, London, Reino Unido
Libro
Hardcover. Condición: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Publicado por Oxford University Press, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Libro
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Publicado por OUP Oxford, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: Brit Books, Milton Keynes, Reino Unido
Libro
Hardcover. Condición: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Publicado por OUP Oxford, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: Brit Books, Milton Keynes, Reino Unido
Libro
Hardcover. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Publicado por Oxford University Press, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Libro
Condición: As New. Unread book in perfect condition.
Publicado por Oxford University Press, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Libro
Condición: New.
Publicado por Oxford University Press (UK), 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Libro Impresión bajo demanda
HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Publicado por Oxford ; New York : Oxford University Press, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: MW Books, New York, NY, Estados Unidos de America
Libro Original o primera edición Ejemplar firmado
First Edition. Signed and inscribed. Fine cloth copy in an equally fine dust-wrapper. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Physical description; 288 p., [16] p. of plates : col. ill. ; 25 cm. Notes; Includes bibliographical references (p. [256]-265) and index. Contents; 1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future. Summary; During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media. Subjects; Advertising Great Britain History 20th century. Advertising ; Advertising industry. British & Irish history: from c 1900 -. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / Research. BUSINESS & ECONOMICS / International / Marketing. 1 Kg.
Publicado por Oxford University Press, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: GreatBookPricesUK, Castle Donington, DERBY, Reino Unido
Libro
Condición: As New. Unread book in perfect condition.
Publicado por Oxford-New York, Oxford University Press. 2008, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: Antiquariaat Schot, Hendrik-Ido-Ambacht, Holanda
Libro
Original publisher's black paper-covered boards, gilt title spine, pictorial dustjacket, large 8vo: [viij], 288pp., illustrations, list illustrations, acknowledgements, general bibliography, index. Very fine copy - as news.
Publicado por OUP UK, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: Stephen Music and Books, Harrogate, Reino Unido
Libro Ejemplar firmado
Hardcover. Condición: Near Fine. Dust jacket slightly cuffed top edge; pages clean, neat and tidy inside and out. Signed by Author.
Publicado por OUP UK, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Libro Impresión bajo demanda
Condición: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Publicado por Oxford ; New York : Oxford University Press, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: MW Books Ltd., Galway, Irlanda
Libro Original o primera edición Ejemplar firmado
First Edition. Signed and inscribed. Fine cloth copy in an equally fine dust-wrapper. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Physical description; 288 p., [16] p. of plates : col. ill. ; 25 cm. Notes; Includes bibliographical references (p. [256]-265) and index. Contents; 1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future. Summary; During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media. Subjects; Advertising Great Britain History 20th century. Advertising ; Advertising industry. British & Irish history: from c 1900 -. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / Research. BUSINESS & ECONOMICS / International / Marketing. 1 Kg.
Publicado por Oxford University Press, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Libro
Condición: New. Buy with confidence! Book is in new, never-used condition 1.41.
Publicado por Oxford University Press, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
Libro
Condición: New.
Publicado por Oxford University Press, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Libro Impresión bajo demanda
Hardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Publicado por Oxford University Press, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: GreatBookPricesUK, Castle Donington, DERBY, Reino Unido
Libro
Condición: New.
Publicado por Oxford University Press, Oxford, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: Grand Eagle Retail, Wilmington, DE, Estados Unidos de America
Libro
Hardcover. Condición: new. Hardcover. During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry wasfrequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of Britishcampaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's mostcomprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP -raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media. During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Publicado por Oxford University Press, Oxford, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: CURIO, Grimsby, N. E. Lincolnshire, Reino Unido
Libro Original o primera edición
Hardcover. Condición: Very Good. Estado de la sobrecubierta: Very Good. 1st Edition. First Edition / First Print (number line on copyright page 1 3 5 7 9 10 8 6 4 2). Hardback copy in black cloth boards with gold gilt lettering to spine. Unclipped dustjacket in new removable protective clear sleeve. 288pp. Colour and b/w photographs/advertisements. Not library copy, no inscriptions. (47/7).
Publicado por Oxford University Press (UK), 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Libro Impresión bajo demanda
HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Publicado por Oxford University Press, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: The Book Spot, Sioux Falls, SD, Estados Unidos de America
Libro
Hardcover. Condición: New.
Publicado por Oxford University Press, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: moluna, Greven, Alemania
Libro Impresión bajo demanda
Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from t.
Publicado por Oxford University Press, Oxford, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: AussieBookSeller, Truganina, VIC, Australia
Libro
Hardcover. Condición: new. Hardcover. During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry wasfrequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of Britishcampaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's mostcomprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP -raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media. During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Publicado por Oxford University Press, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: BennettBooksLtd, North Las Vegas, NV, Estados Unidos de America
Libro
Condición: New. New. In shrink wrap. Looks like an interesting title! 1.36.
Publicado por Oxford University Press, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: Iridium_Books, DH, SE, España
Libro
Condición: Used - Good.
Publicado por Oxford University Press, 2008
ISBN 10: 0199228019ISBN 13: 9780199228010
Librería: Iridium_Books, DH, SE, España
Libro
Hardback. Condición: Muy Bueno / Very Good.